Skip to content

The Seduction of Design

October 24, 2009

The cover of the Fall issue of Perspective, the International Interior Design Association’s quarterly journal, is essentially a small poster. As such, its meaning has as much to do with the act of making it as with the resulting artifact. In order to make a great poster, one must be able to sense the policeman or soldier lurking around the corner as he applies his message of provocation to the wall. One must be able to feel the possibility of a parent or religious authority discovering his innermost desires as he creates a message of sensuality and seduction. He must feel the edge of the precipice… and step over. Great design, universally, is about the creation of that which seduces and provokes. The seduction of great design can be a soft whisper in your ear or the smoke-crackled voice of a blues singer—raw, coarse, and unapologetic in its call to your emotions. This illustration for the cover of Perspective is about that kind of raw seduction. The kind that leaves us saying, “I don’t need to understand exactly how or why this object was made, I only know that I want it. And I won’t settle for anything else.”

Fall Perspective 09

Cover for the Fall issue of “Perspective,” the journal of the International Interior Design Association

 

 © 2009, Legendre+Rutter

Advertisement
One Comment leave one →
  1. January 26, 2010 10:55 am

    In a reader survey following the release of this issue, participants commented about how much they enjoyed the cover, as well as the new look inside the Journal. One even keeps this issue on his coffee table now, next to a book on Frank Gehry. Design is everything, everything is Design. IIDA thanks you, Legendre + Rutter, for pushing us to a new level!

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.